Functions of Public Relations Essay Example | Topics and Well Written Essays - 1250 words

Functions of Public Relations - Essay Example The two main functions of Public Relations are Organizational and Societal. The scope of Organizational Public Relations covers all the internal processes. This is the representation of the company in relation to specific groups or other organizations. This is directed to both internal and external groups. An example of an internal group is the employee base of the company and one example of an external group is the media. With Organizational Public Relations, the focus is on knowing and addressing the needs of the company or the issues in the organization itself and relating this to how other organizations outside the company affect these needs and how they can contribute to the resolving of issues or problems. Societal functions of Public Relations on the other hand, deal with external processes or how the company reaches out to society. This includes activities or strategies directed towards the public with the intention of addressing their needs and interests. The societal functi ons have intentions of both serving the objectives of the company and getting information from the public regarding their needs and concerns so these matters may be properly attended to. I have cited two specific functions each for both organizational and societal public relations. A. Organizational 1. Employee Relations This is part of the organizational function of Public Relations as the purpose of this strategy is to maintain a healthy employee-employer relationship with the aim of improving productivity, increasing morale and providing motivation (Employee Relations, 2001). Information is given to the employees regarding the goals, objectives and the current status or performance of the company. It is also a venue for the airing of grievances or concerns. It is usually done through internal communications like company newsletters or briefings, dialogues, recognition programs and other company events. 2. Media Relations The media has been the main instrument for Public Relations campaigns or programs. It is the means by which information which the organization needs and wants to convey to the public, is disseminated. Media Relations is establishing an affiliation with the media by consistently responding to them and reaching out to them. Public Relations, in this aspect acts as a representation of the company to the media. Media relations is part of the organizational function because it addresses the objectives of the company by establishing close cooperation with another group or entity which is very instrumental to the achievement of the company's goals. B. Societal 1. Marketing Communications Marketing Communications provides means to send messages across markets or to a specific market. Its focus is on the products and services of the company and is mainly concerned with the increase in demand and proper positioning of the products and services (Marketing Communications). The tasks involved in Marketing Communications include promotion, advertising, publicity, branding and packaging among others. These tasks help in the efforts to increase product awareness and sales of the company's products and

Global human power Essay Example for Free

Global human power Essay Most of the victims in the novel were Frankensteins family, William, Henry, Justine and Elizabeth. These people all suffered due to the creatures anger from Frankensteins original neglect, which is what begun the hatred in the creature. It is not fair to view the creature as a human, as he was artificially created he has no human morals and has never been taught the difference between right and wrong, in the same sense that a court would never convict a baby. Although the creature did manage to master human language skills, it only pushed him further away from society as it allowed him to express his alien nature. We can see this in the novel when the creature put his hand into a fire, because the colours and heat of the fire attracted him I thrust my hand into the live embers but quickly drew it out again with a cry of pain. The creature was a victim in the way that he was uneducated of the world before he stepped into it. Elizabeth can easily be portrayed as a hero in the novel as she represented a saintly soul and a living spirit of love. This lets her down however, when she attempts to save Justine in a religiously Christian based way, which was not successful. Although viewed as a hero she doesnt contain any power over other characters, just a good heart. There is controversy over whether Frankenstein could be viewed as a hero or not, as a cowardly attribute is certainly not a trait of a true hero. When the monster asked him to create a companion for him, he said no as this would enables the creatures to breed and possibly take over global human power. On the other hand he could have spared his family a lot of trouble if he had just created another being who could have possibly shown the love and understanding the creature needed. Frankenstein later realises this when he says For the first time, I felt what the duties of a creator towards his creature were, and that I ought to render him happy before I complained of his wickedness. Elizabeth, Frankensteins wife, was also a hero as she managed to bring up everyones spirits at sad times, and she continually believed in Justines innocence. This particular genre creates a need for both heroes and villains, as it is usually the case of good trying to overpower evil, or vice-versa. To conclude, I believe that there are heroes and villains, as well as victims in this novel. Most of the characters seem to change from villains, heroes and victims throughout the novel, especially the creature and Frankenstein. In my belief the creature was made to be the victim from the opening of the novel as he was neglected, uneducated and ostracised. I believe Frankenstein could have changed everything if he had befriended the creature in the first place. On the other hand Frankenstein was also an isolated individual, although his isolation from society was brought on himself. The novel shows the shallowness of people in society by showing what the monster had to endure because of his appearance, as well as the moral irresponsibility of Frankenstein as a scientist. Frankenstein was always the villain deep down as he attempted to play God, which I dont think should be attempted by any human being. He was obsessed with the fact that he could create life, but never once to considered if it was the right thing to do. I think Shelley is basing the whole novel on, not what Frankenstein actually did, but what he fails to do.  The way the creature is portrayed in 3rd person narrative allows us to see the creature as a hero, villain and a victim. I believe that the creature viewed Frankenstein as a father figure and was mentally tortured when his own creator neglected him. He had nothing to live for, except revenge.

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When you are walking down Main Street, what are you looking at? Storefronts are the main attraction to every one’s eyes as they stroll down the street. They have the power to draw you in or push you away. You can tell a lot about what the store is by what their name is, things in the windows, signs, etc. This is what makes all storefronts unique and different from all other buildings, they tell you exactly what is inside without you having to walk in and discover it for yourself. The storefront is the most important architectural feature of all commercial buildings. It plays a very large role in the store’s advertising and merchandise that draws customers and increase business. The storefront is the most commonly altered feature of a building for this reason. These changes can completely change the building’s architectural features that make up its historical features. The history of storefronts go all the way back into the 1700’s. The Wild West days back in the 1800’s when cowboys and outlaws roamed the free new land are we will start. Saloons, general stores, black- smiths, gunsmiths, etc. all had storefronts telling the cowboys and travelers what their store was. They all had windows you could peek into and see what each had to offer. If you were traveling and came into town, you would want to know where the general store and saloon where so you could get supplies and take the edge off and relax. Without these storefronts you would wander the streets clueless or would just continue traveling thinking that town had nothing to offer. Commercial establishments have been on ground level since the 18th and 19th centuries. They had residentially scaled doors and windows that were unrecognizable from surrounding houses. In rare cases,... ...lder store but can also detract from the visibility of the windows. Neon signs can be quiet effective since they are bright and grab your attention from a ways away. Neon comes in a variety of colors that can be used with your color scheme. Some people say that a neon open sign can be on of the most important features in a store’s window. You also want to check sign ordinances to see if you are allowed to place a sandwich board on the sidewalk between the curb and the store. Storefronts vary from region to region with Jackson Hole, WY being full of tourist merchandise and high prices. Gatlinburg, TN is also a tourist town with tons of attractions and high priced souvenir stores full of junk. Cody, WY had tons of rust old western looking stores and merchandise. Storefronts in larger cities were more modern and industrial looking with nicer clothing and jewelry shops.

Learning importance and a example of essay in learning Essay

Learning is a major part of life. People tend to learn in every steps of their life. Learning does not necessarily involve complex terms, it can also be primitive things that keeps happening in day to day life of an individual. Everybody has different interest, likewise they have a different pattern of learning things. Some people learn faster through visual medium, some through audio, and some just writing down the things depending upon what the subject matter is. I believe that learning process does not start when one settles in a formal environment but it start right from the birth of an individual. Walking, talking, decision making etc. are some examples including every other primary things are the result of learning. Every time anyone has to acquire a new skills, they need to be focused and scrutinize the subject matter thoroughly, that is how learning happens. Learning affects the confidence of a person as well. If someone learn things quickly than they have higher confidence in doing things and learning new things as well. After going through the video couple of times I realized that one who puts hard work and devotion in learning new things can automatically adapt into the ways the things are done and will become successful. I myself am very much interested in music and vaguely inspired by the beauty of it. I think music can be the most influential thing in an individual life. Music can make a person relax after a hard day at work, cure the illness, provides maximum level of comfort to an individual. Being so much influenced on music I have managed to learn a very few instruments and it always gives me pleasure and comfort when I am playing them. But I do not want to stop here. I want to learn more about music. I want to be able to read the music and understand every keys and notation in it. I want to be a musician like David Gilmour from the greatest band ever, â€Å"Pink Floyd,† who is able to play any string musical instrument that exists in planet today. I am currently doing my major in Business with Information Technology however in order to fulfill my ambition in music I have also planned to take music as my minor subject and later on carry it as my profession along with my  Business major degree. It is very much important to me because of my vague interest in it, but mostly it makes me very happy. Finally, I am profoundly inspired from the video that I just watched and it helped me to boost up my morale. I do have much respect for the people attempting to make things happen and these people are just one of those few who dare to take the challenges and do something that makes difference to others.

After Wwi East Asia and North Merica Ap World History Essay

After world war one East Asia and North America responded similarly to economic growth and social structure, while taking opposite decisions concerning politics and international relations. Both countries grew economically due to industrialism and their standard living improved by opting for western lifestyle. But japan was involved in war and with no thoughts of stopping while the United States was remaining out of it. To start with, United States and japan had similar ideas regarding their social structure. As the united stated was evolving in improving standard living, japan was moving towards western cultural values. In the United States woman’s rights and labor was beginning to be a normal idea and even birth control comes into the picture. While in japan gender equality, freedom of expression and dignity of the individual where being embraced. All of this because allot of men had to fight in war and people where needed to do work, women took a step and did it becoming not only efficient for working but also economically independent. In other words countries standard living was rising with more people being comfortable with their way of living and not rebelling because of having more rights. Moreover United States and japan had their difference regarding their international political position. While japan gets involved in war, the United States opts for isolationism. Although world war was over and japan had seen the deaths and devastation they decided to invade Manchuria a city in china and one year later invades Shanghai because of a minor conflict but also because Japanese where waiting for an excuse to conquer china for resources, after the battle of Shanghai 22 major battles followed. Meanwhile the United States stayed in their side provoking little problems. Not forgetting to mention that Japan and war one. Like that the United States and japan where in opposite sides of the war after The Great War, japan inside and the united states outside. In addition United States and japan both grew economically after world war one because their industrialism. Both of them got involved in the war very late that gave them more advantage because they had more weapons. Also their industry grew allot making more weapons to export and also they had more manufacturing. As well the United States was giving out loans to countries that where in a bad shape after war. These made both countries economically grow and become economically superior from other countries. In conclusion the United States and japan where similar regarding social structure and economics, they had their differences in their decisions to enter war again. Even more important is what would happened next and that despite their similarities they would end up as rivals and fighting against each other. Was that really the right choice?

Relational Aesthetics

Relational Aesthetics Introduction Nicolas Bourriaud came up with the term â€Å"Relational Art† in 1995. He defined it as artistic practices that include the whole human relationships together with their social environment as their point of origin. He did not consider art to a private and independent aspect without a context. Bourriaud gave art a whole new outlook where artists no longer have to create art from hidden ideas, but they can create art that incorporates a social surrounding. This is where individuals come together and take part in a group activity.Advertising We will write a custom essay sample on Relational Aesthetics specifically for you for only $16.05 $11/page Learn More In this art, the act is seen as between a community and art, as opposed to an individual viewer and the object of art. The meaning of a certain piece of art is shared collectively by the society in relational aesthetics, and it is not limited to the space of individual perception and idea . This means that art has a clear and open display that is easily understood by the community around. This is because the community finds aspects they can relate to in the art. Relational aesthetics keeps art within a level that the society can understand and takes it off the high levels of complicated processes. Such processes lead to the production of dry, academic, mechanical, and superficial works of art that are empty of meaning, emotions, and integrity (Rosati, para. 2). When art is not able to reach out to the society, it is of no use since it cannot have any physical, moral, spiritual or psychological impact on the viewers. Such art does not take into account the societal factor. This threatens the survival of culture. The nature of relational aesthetics Relational aesthetics is a public and social art by nature. The basic nature of its existence is founded by the interaction between people in the society. Relational art removes the serious edge out of art. It creates an env ironment where people can enjoy themselves in art and creativity when this art is allowed to flow limitlessly. This art seeks to bring people together in the society by bringing art to a level where they can all relate. Unlike the normal art, which was only for those that understood its complexities, relational art exists in simplicity and familiarity. It is an art about aspects of life that relate to the ordinary individual. Relational aesthetics seeks to maintain the culture in a society. This is because it portrays issues that are within the society. The artists using relational art bring out themes that are familiar to the society. This is done in works that are easy to interpret. This is the factor that makes relational aesthetics social and interactive since the society can relate to such works.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many modern artists have developed a keen intere st in Bourriaud’s concept of relational aesthetics and have embraced the concept. One such artist is Maurizio Cattelan. Cattelan is an Italian artist based in New York. He is popularly known for his dark humor shown in his work that is mostly of a satirical nature. His view towards art is that it can be used for fun at various systems of order in the society. This has earned him the reputation of an art scene joker. Cattelan has adapted Bourriauds concept of relational aesthetics, which is depicted in all his works. Two of his works such as La Nona Ora and HIM will be discussed in this work. La Nona Ora-The Ninth Hour The La Nona Ora is a sculpture that is made up of the effigy of the Pope John Paul II clad in his full ceremonial attire, lying beneath a meteorite that has crashed through a glass ceiling and is about to crush him. It is one of his most popular sculptures. Maurizio Cattelan La Nora Ora-1999 Adapted from: Lambe, 2012 On face value, this sculpture conjures up hu mor in those viewing it. It begs the question of how the representative of god on earth would be crushed by a meteorite from the heavens.Advertising We will write a custom essay sample on Relational Aesthetics specifically for you for only $16.05 $11/page Learn More Maurizio makes use of relational aesthetics to bring out is views and opinions. Growing up, life was not all easy for him. He came from a poor background, and he grew up with a negative attitude towards authority. In Maurizio’s world, ceilings of control and authority should not exist. That is why he found his niche in relational aesthetics where art gives the artists the freedom to express their feelings and opinions. This is because artists do not need to hide their feelings behind abstract ideas and other complexities of art. The above sculpture is extremely direct. It is a remarkably straightforward demonstration of the conflicting views of religion and science. Unlike the normal art, where the viewer has to look for some hidden meaning behind art, relational art is direct and easy to understand. The relational aesthetics aspect in Maurizio’s sculpture provides a chance of interaction between people. According to Wilcox, relational keeps its awe for a realm where it truly belongs which is the interaction between human beings (p.339). The La Nora Ora created such a large wave of awareness that people had already seen its pictures even before its official public showing. This is because it touched on issues that were relevant in the society. Members of the society can relate to the piece of art. Most conventional art works are usually reserved for certain scholarly group that understands the depths of the artist’s concept. Relational art is open to everyone as it is easy to understand and touches on concepts that are familiar in the society (Wilcox, p. 340). HIM Cattelan’s him is a child-size rendition of Hitler on his knees in prayer. This sc ulpture, like all his works, is a satirical depiction of Hitler that has a spooky edge to it. The fact that Hitler, with all the atrocities he inflicted upon the innocent in history, can also kneel and pray arouses many emotions among the viewers who look at the sculpture. Maurizio Cattelan â€Å"him† 2001Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Adapted from: Lambe, 2012 Relational aesthetics provides limitless options for an imaginative artist. Cattelan uses this aspect of relational art to the maximum. The him sculpture is a projection of how he provokes and challenges the restrictions and limits that contemporary systems have. He does this mainly through humor and irony. The child-size feature of Hilter, the attire, the pose, and look on his face is subject to different opinions and interpretations. Such a piece of art is direct and simple; hence the public finds it easy to interpret these works of art. The concept and theme of the work is also direct, and the public can relate to it. This is an aspect of relational aesthetics that sets it apart from the conventional art. Maurizio Cattelan’s work often combine sculpture and performance, as depicted in the him sculpture where the child-like Hitler is performing a prayer. His work also subverts the traditional rules of culture, symbolical theft and acts of insubordi nation. Relational aesthetics has a way of allowing artists like Cattelan to tease the art world and expand their imaginations to unimaginable extremes. Cattelan has mastered the art of teasing the art world. He applies irony and satire to his works and addressing issues that affect the society without taking sides. The artist seeks to bring out the reality of all situations in all its complexities without necessarily supporting any ideologies (Lambe, para 5). Conclusion Nicolus Bourriaud made a significant contribution to the art world by coming up with the relational aesthetics concept. This concept has seen the success of many modern artists including Maruchio Cattelan who has embraced the relational arts fully in his works. Cattelan bases his works are of a relational aesthetics nature that seems to have blended in remarkably well with the society. His works have a terrific gallery value and they sell even in the worst economic downturns. This shows that relational aesthetics is more acceptable in the society than the traditional art, which was complex for most people to comprehend. Relational aesthetics has helped artists like Cattelan express their creativity without limit and restrictions hence explore the deepest canyons of art and present it to the society. This presentation is not hidden and masked in complexities. However, it is in a simple way that viewers will find intriguing and enriching. In a way, it opens the viewers’ eyes to the issues that affect the society. All this is presented from an objective view that supports no ideologies. Lambe, Claire. The Last Word – A Report on the Retirement of Maurizio Cattelan. 2012. Web. rollmagazine.com/the-last-word-%E2%80%93-a-report-on-the-retirement-of-maurizio-cattelan/ Rosati, Lauren. Providence: Relational Aesthetics and the Underground. 2008. Web. Wilcox, Alana. The State of the Arts: Living with Culture in Toronto. Toronto: Coach House Books, 2006. Print.

Christmas Traditions Explained for ESL Class

Christmas Traditions Explained for ESL Class Christmas is one of the most important holidays in the English speaking world. There are many Christmas traditions in these countries. The traditions are both religious and secular in nature. Here is a short guide to the most common Christmas traditions. What Does the Word Christmas Mean? The word Christmas is taken from Christs Mass or, in the original Latin, Cristes maesse. Christians celebrate the birth of Jesus on this day. Is Christmas Only a Religious Holiday? Certainly, for practicing Christians around the world, Christmas is one the most important holiday of the year. However, in modern times, traditional Christmas festivities have become much less related to the Christ story. Examples of these other traditions include Santa Claus, Rudolf the Red Nose Reindeer, and others. Why Is Christmas so Important? There are two reasons: 1. There are approximately 1.8 billion Christians in a total world population of 5.5 billion, making it the largest religion worldwide. 2. And, some think more importantly, Christmas is the most important shopping event of the year. It is claimed that up to 70 percent of many merchants annual revenue is made during the Christmas season. It is interesting to note that this emphasis on spending is relatively modern. Christmas was a relatively quiet holiday in the USA until the 1860s. Why Do People Give Gifts on Christmas Day? This tradition most probably is based on the story of the three wise men (the Magi) giving gifts of gold, incense, and myrrh following the birth of Jesus. However, it is important to note that gift giving has only become popular in the last 100 years as figures such as Santa Claus have come to be more important, and emphasis has been shifted to giving gifts to children. Why Is There a Christmas Tree? This tradition was begun in Germany. German immigrants moving to England and the USA brought this popular tradition with them and it has since become a much-loved tradition for all. Where Does the Nativity Scene Come From? The Nativity Scene is accredited to Saint Francis of Assissi in order to teach people about the Christmas story. Nativity Scenes are popular around the world, especially in Naples, Italy that is famous for its beautiful Nativity Scenes. Is Santa Claus Really St. Nicholas? Modern day Santa Claus has very little to do with St. Nicholas, though there are certainly similarities in the style of dressing. Today, Santa Claus is all about the presents, whereas St. Nicholas was a Catholic saint. Apparently, the story Twas the Night before Christmas  has a lot to do with changing St. Nick into modern day Santa Claus. Christmas Traditions Exercises Teachers can use this Christmas traditions reading in class to help start a conversation on how Christmas traditions are different around the world, and whether traditions have changed in their own countries.