George Washington Carver - Free Essay Example

Sample details Pages: 4 Words: 1063 Downloads: 8 Date added: 2019/06/16 Category People Essay Level High school Tags: George Washington Essay Did you like this example? It all started on January 1 when George Washington Carver was born. He grew up on a small farm in Diamond Grove, Missouri. He also had a brother named Jim. Don’t waste time! Our writers will create an original "George Washington Carver" essay for you Create order He was born during the Civil War. His mother (Mary) and him were slaves. Knowing that he was born into slavery, he didnt know the exact year he was born. People say that he was born in 1864 or 1865. They later said that they would mark it as 1864. Their slave owners were a couple named Mose and Susan Carver. His mother and him were stolen by slave raiders. Mose Carver went looking for them but sadly he only found George and Jim. George and Jim then became orphans. Susan and Mose couldnt adopt them, because of the slavery. So they then, raised George and Jim as one of their own since they didnt have any kids. George was interested in reading the Bible and also studying about plants and animals. At this point in time there were no schools around that let black children join. George soon traveled around the midwest to go to school. He found a school 10 miles south of where he was living. This school excepted black children at their school. He graduated from high school in Minneapolis, Kansas. George went to college in Iowa State to study to draw. We know that he is a scientist but before he wanted to be a artist. He would draw a lot of plants. Etta Budd, his teacher, saw his talent for art and said that painting was in him. She realized that as a black man he would not make as much money as an artist. She saw how successful he was with plants and thought he would be more successful to be a botanist. His teacher later told him that he should combine his love for science, plants, and art to become a botanist. He agreed and decided to enroll to study for botanist. He was also the first Afri can- American student in Iowa State. He worked up to earn his masters degree. After going to college and getting a masters degree in Iowa Stare George decided to begin teaching as a professor. He was also the first African- American professor at the college. Booker Washington contacted George to tell him that he opened an all- black college in Tuskegee, Alabama. Booker Washington was also been a slave, well until the age of ten. He wanted to see if George wanted to work at his college. George agreed and moved to Tuskegee. He then would teacher there for the rest of his life. He soon made the school the largest and richest school to be ran by African Americans. He made its so that only African Americans could work at that school. Black people in the south saw how their rights disappeared without the federal protection. They first took away the rights for African American people to vote. Other states made people pay a certain tax. They also made them prove they could write and read. This only was for black voters and not white voters. Without enough power the African Americans could not stop the white people from getting back a type of slavery. With this they made it so black couldnt be with whites. For example they would have separate water fountains, they had to let the whites sit on the bus, and they had to go to different schools. There were also White Only signs made for this. If the black person wouldnt follow the rules they would be killed. Also if a white person killed a black person they would not go to jail. In the south they would grow a lot of cotton every year. They noticed that the cotton was making the soil not as rich. George Washington Carver then decided to rotate the crops so the soil to stay rich. They would grow cotton with other crops such as sweet potatoes. He also taught this students this method so that they can also do it. Another thing that was wrong with the farming was the boll weevil. This is a insect that tend to eat the cotton. Carver found out that they hate peanuts. The farmers were worried that they wouldnt make enough money off of peanuts. This is where the Inventions started. With the farmers planting peanuts, George Washington Carver decided to make things using the peanuts. He made many inventions such as dyes for clothing and cooking oil, plastics, fuel for cars, and peanut butter. He also invented things with soybeans and sweet potatoes. He made 300 inventions from peanuts and 118 from sweet potatoes. By doing this for the farmers they were able to rotate their crops and keep their soil healthy. For doing this he was known as the Farmers Best Friend. After making such great inventions. He later died four days after his birthday, January 5, 1943. He died from falling down his stairs at home. The congress later said that January 5th is now a day to honor. On this day they honor George Washington Carver for everything that he has done for our planet. There are some cool or interesting facts about him. Since he was good with plants, people called him a plant doctor. Another thing they call him is the peanut man. Another thing that he believed is that peanuts can fight polio. Polio is a sickness that can make peoples arms weak or paralyzed. He thought that his peanuts oil can prevent this from happening to people. This therrory was not true. The peanut oil does not help with the polio sickness. He tested it on people and found this out. Also a thing he did, or should I say didnt do, was to record data. He didnt seem the need to record his data. Lastly a funny thing he did was he called weeds natures vegetables. He thought that weeds could be a food source in America. He even said, there is no need for America to go hungry as long as nature provides weeds and wild vegetables Lastly he did not care about the money from his inventions. He rather cared about the people. He made these inventions so that the farmers could do th e crop rotation and to make sure they got a profit from it, not for the money that he would make form it.

Alexander The Great Essays - 1221 Words

Alexander the Great Alexander the Great was king of the Macedonians and one of the greatest generals in history. As a student of the Greek philosopher Aristotle, Alexander was embedded with lasting interests in philosophy, politics and warfare. As king, he settled problems by immediate action, making quick decisions and taking great risks. His armies overcame these risks by sheer force and by the ingenious tactics instilled in them by Alexander. He and his armies conquered the Persian Empire, which stretched from the Mediterranean Sea to India and formed much of what was then considered the civilized world. Through his conquests, Alexander helped spread Greek ideas, customs and laws throughout Asia and Egypt and adopted a uniform†¦show more content†¦After crossing the Hellespont with an army of 35,000 men, he met his first Persian battle on the banks of the Granicus River. His cavalry charged across the Granicus and overwhelmed the Persians. From there, Alexander went on to conquer all of Asia Minor with little resistance (amp;#8220;Alexander the Great.; 2). After recovering from a serious illness in 333 B.C., Alexander marched to Syria, where the king of Persia, Darius III, had fortified a riverbank near Issus with 600,000 men (Durant 544). Again Alexander attacked with his cavalry and defeated the Persians. Darius III managed to escape but left behind his family and a large amount of money. nbsp;nbsp;nbsp;nbsp;nbsp;Alexander then turned to Tyre, a small island about a half a mile offshore, where a large group of Phoenicians were assembled to defend Persia. Unable to conquer by sea, Alexanderamp;#8217;s men built a causeway to the island and attacked on land. Tyre resisted for seven months, so long that when captured, Alexander had his army slay 8,000 men and sell the other 30,000 into slavery (amp;#8220;Alexander the Great.; 2). Jerusalem surrendered and was spared, but Gaza fought for three months until every man in the city was dead (Durant 544). nbsp;nbsp;nbsp;nbsp;nbsp;Alexander and his men now set forth to conquer Egypt. Upon arriving, he was welcomed as a amp;#8220;...divinely sent liberator from Persian rule; and was crownedShow MoreRelatedAlexander The Great Of Alexander Essay988 Words   |  4 PagesAlexander became king of Macedonia after his the passing of his father, King Philip II. Within this essay, the information of Alexander will come from three different sources,and be compared to find the similarities in the history of Alexander amongst them. Alexand lived from 356 B.C.E. to 323 B.C.E., dying at the age of thirty-two. The three sources used have many similarities and broaden the history of Alexander, as they include more into the timeline of his life. Referring to the textbook, theRead MoreAlexander the Great 1054 Words   |  4 PagesAlexander the Great once said, â€Å"There is nothing impossible to he who tries†. Alexander’s whole life seems to be based off this one quote. From the day he was only a young child till he transitioned into one of the greatest of men, which conquered and ruled the largest empire that ever existed in the world. He accomplished and influenced so much in the world that he is still not forgotten. From his achievements and his positive contributions to the world he is still remembered as a hero. AlexanderRead MoreAlexander The Great Essay846 Words   |  4 PagesKonark Raithatha Alexander the Great Acted as ruler of Macedonia from 336 to 323 B.C. Alexander the Great unified Greece, regenerated the Corinthian League and occupied the Persian Territory. 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Philosophy, botany, geographyRead MoreAlexander II And Alexander The Great1642 Words   |  7 Pagessomeone who is good at planning tactics; Philip II and Alexander the Great would not fall under this name because they were not good at planning tactics, they were disputed to be the best at planning them. Alexander III the Great was born in 356 BC in the capital of Macedonia; Pella. Growing up Alexander watched his father turn Macedonia into a great military power . Philip II was the first to create an unstoppable Macedonian army and his son Alexander would further expand the efficiency and power ofRead MoreAlexander The Great : Why Is Alexander Considered Great?1669 Words   |  7 PagesALEXANDER THE GREAT Why is alexander considered great? Alexander III of Macedon or commonly known as Alexander the Great was the conqueror and king of the Persian Empire which is the Ancient Greek kingdom of Macedon. He was born on the 20/21st July 356 BC in Pella, the ancient capital of Macedonia. While in reign from 336 to 323 B.C, he united the Greek city-states and led the Corinthian League. He also became the king of Persia, Babylon and Asia as well as created Macedonian colonies in the regionRead MoreAlexander The Great651 Words   |  3 PagesAlexander The Great is one of the most famous icons of ancient history. He had conquered more territory than anyone else. Alexander was born in Pella the capital of Macedon in July of 356 BC. His mother was Olympias and his father was Philip II ruler of Macedon. From the age of 13-16 Alexander was tutored by the famous Aristotle. Aristotle had taught him about geography, medicine, zoology and lots of other things. Although Alexander still want to learn about military tactics which was his mainRead MoreAlexander The Great Of Alexander IIi Of Macedon1119 Words   |  5 PagesAlexander The Great Alexander III of Macedon Riding Bucephalus Into Battle Alexander III of Macedon or Alexander The Great was born on 20/21 July 356 BC in Pella, Macedon. He was the son of the king of Macedon. Alexander was many things, he was a prince, a king, a general, and much more. Alexander’s father was the King of Macedon, Philip II and his mother was his father’s fourth wife, Olympias, she was the daughter of Neoptolemus I, the king of Epirus. When Alexander was very young he was raisedRead More Alexander The Great Essay1379 Words   |  6 PagesAlexander The Great Alexander the Great was a man with no equal in History. He was one of the most important forces known to man. Alexander the Great then crossed the Hellespoint, which is now called the Dardanelles and, as head of a Greek army undertook the war on Persia that his father had been planning. The march he had begun was to be one of the greatest in history. Alexander was one of the biggest influenced on people of all time and one of the most powerful personalities. He really moldedRead MoreAlexander the Great Essay1747 Words   |  7 PagesAlexander the Great, son of King Philip II of Macedonia, underwent a journey of overwhelming odds. Alexander led his army through multiple victories across the Persian territories of Asia Minor, Syria and Egypt without the agony of a single defeat. A noteworthy battle of Alexander was the Battle of Gaugamela in 331 B.C.E. The Battle of Gaugamela is significant because it ended Darius’s rule over Persia. [new par.] There are several forces and fac tors that contribute in making Alexander the Great

Chapter Thesis free essay sample

It as an effective tool to informed, an art to invite, and an element to persuade. Generally speaking, promotion was an attempt to influenced the market with its utmost creativity and strategy. Promotional tools were important for the business to developed solid sales and customer service approaches. Owners of different kinds of businesses needed to be keenly aware of the importance of promotional strategies in promoting their products.In the aspect of product promotions, Sales promotion was one of the most effective ways of promoting what a business has to offer to the market, it offered direct incentives, coupons, rebates, and premiums that titivated people to buy a brand immediately even in greater quantities. Promotional tools may also call for the use of personal selling and public relations which greatly expanded communication opportunities of the marketers. Milliner Philippines was one of the most renowned companies in the country and VA (Availability Visibility Accessibility) Distribution Corporation was the exclusive distributor of Milliner products in Button City. One of their distributed products is Nor Real Scrap Seasoning, it was an all- in-one seasoning mix that contains real herbs and spices that provides to add flavor and real goodness to any dish. Nor Real Scrap Seasoning mix has been distributed to different channels in orgy. Liberate, Button City like Service Cooperative store, Family Grocers, Pick n Go Convenient Store, Cargo enterprises, RL and San Shoppers mart, Public Market, Block Attendants, Vamoose Mart. Buy and Load Store, JUNK Pharmacy Store, Pros meat Shoppe and store, berry happy meat Shoppe and store, singsong mart and meat Shoppe, and Green Apple Mart.Issues and concerns took place and so observations were made to know the very reason why Nor Real Scrap Seasoning mix found it hard to catch the attention of consumers to patronize their products. Nor Real Scrap Seasoning mix has a good packaging, good taste, labeling and all and yet still covered by the greatness of its competitors. It was not that scalable in the market and tends to be the alternative when the most patronized all-in-one seasonings are out of stock. Some consumers said that Nor Real Scrap Seasoning mix tastes good but the other seasoning tastes better so they tend to go for the other choices.Nor Real Scrap Seasoning mix preferred to do Personal Selling and had been placing In store Marketing Assistant in every establishment to further promote the product and yet it is not that effective. Every marketer must nee ded to be concerned and sensitive to how the way consumers accepted the products of the business for them to be aware and further developed the product as well. It was on this premised that the researchers wanted to evaluate and determine the VA Distribution Corporation Promotional Tools and Customer Acceptance of Nor Real Scrap Seasoning mix among selected Household at Barbarian Liberate, Button City.Review of Related Literature This section presented the related readings and studies that served as the references of the researchers on interpreting the data and results. Promotional tools were technique and materials relating to the publicizing of a product, organization, or venture so as to increase sales and public awareness. Promotion was communicating information between the seller and buyer. It was a combination of different strategies used by company or an organization to promote their products and let the people be aware.The key to these tools was first deciding what motivated the customers. According to Managerial (2002), promotion was the way of the business to informed, persuaded or remind people about its products. It Was also used to improve the public image of the organization. Promotional campaigns should be something that would get the attention of the public. It was not as simple as just telling someone about their products. They should do something to organize creatively so that the customers will not only enjoyed but also learned something about their product and the business.The reason why they needed to promote their business is to inform the public about what they can offer them. They have to established communication with the public in order the business to survive. Otherwise, they will end up existing in their own world. Promotion can be hassle, but if it will made the business active, hey must be willing to toke on the challenged. And if they saw the result of their labor, nothing can compare to the fulfillment that they may get out of it. With hard work and the right promotional tools, they can take their business to the next level.There were varying types of promotional tools; these were the Advertising Personal Selling, Public Relation, Publicity, and Sales Promotion. One of the indicators used in the independent variable was Personal Selling, it is a communicative channel that involves a live, immediate and interactive relationship between persons. It leads to relationship where he customers feel obligated to respond the salesman at least with a polite and simple thank you. In addition to that, personal selling was more human, flexible and dynamic. Keller (2009) also added that it was an ancient art.Effective sales people today however have more than instinct; they were trained in methods of analysis and customer management. Futures (2006) added that, it was a personal communication of information to unselfishly persuade a prospective customer to buy something that satisfies his/her needs. He added a word unselfishly to the definition that makes a big difference in how someone might look at selling. The word unselfish told salesperson to be caring towards the customers, served and helped the person or organization without expecting to get something in return.On the other hand, Lock (2011) cited that the behavioral scientist would probably characterize personal selling as a type of personal influence. Operationally, it is a complex communication process that allows sales representative and account manager to tailor the message to fit each customers particular needs, behavior and concerns, it allowed them to learned more about t he product, to knew more about their customers, allow them to see customers sections to a particular sales approach and have adjustments on the spot. Personal selling was an interpersonal encounter in which efforts are made through product demonstration or presentation to educate customers, to promote and give preference for a particular brand and product. It was a very effective way to informed prospective customers to buy a good, a service, an idea or something else that satisfied their needs and wants. Personal selling can be focused on individuals or firms that were known to be prospective customers if an organization has done an adequate job of segmenting and targeting its market.In this way, wasted effort Was minimized and it may lead directly to its goal which was to make a sale. According to Deal Cruz (2000), it was usually a promotional tool to build the image of a company or an institution, although certain aspects of it were also used to promote products and brands. He said, it must be equated with publicity, a planned program of policies and conduct aimed at building public confidence in an organization, and creating p ublic understanding of what it was trying to do. Public Relation was a management tool designed to favorably influence attitudes towards an organization, its product and its policies. On the other hand, Peter (2000) revealed that public relation was much broader now and it includes building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets, closely monitoring numerous media channels for public comment about a company and its products, managing crisis that threaten company or product image, and building goodwill among an organizations target market through community, philanthropic and special programs and events.Its focus was on how public relations support marketing by building product and company image. Every organization or company, no matter how large or small, ultimately depends on its reputation for survival and success. Because in todays competitive market, reputation can be the companys biggest asset, the things that make them stand out from the crowd and give them a competitive edge. These perceptions will drive the customers decision about whether they want to shop with. Nor Real Scrap Seas oning mix by Milliner Philippines gives sponsorship through smart tips for happy home cooking.They have selected some of great tasting recipes to go with favorite Nor Real Scrap Seasoning mix product and for nonusers to be inspired by great tasting recipes for their families. Another indicator used in the independent variables was Sales Promotion it was a sponsor funded, demand stimulating activity designed to supplement advertising and facilitated personal selling. It frequently consist a temporary incentive to encourage a sale or purchased. Many sales promotions were directed at customers (Stanton, 2004). The premiums offered by fast-food outlets in conjunction with popular movies were example.Similarly, Gotten and Keller (2009), cited that sales promotions was a key ingredient in racketing campaigns, consists of a collection of incentive tools, mostly short terms designed to stimulated quicker or greater purchased of particular products by the customers or the trade. On the other hand, Tells (2000) stated that sales promotions are temporary change in price, benefits or the product itself to make an offered more attractive to the customers. Price cuts were common and effective form of sales promotion and were called price promotion. Firms may indulge in price promotion that was explicitly or implicitly deceptive.Thus regulation to ensured honest price promotions instituted an important form of the regulation promotion. Sales promotion was used by the companies to promote their products and increased the level Of purchased and to attract more customers to patronized their products. It was a stimulation of sales achieved through contest, discounts, giveaways, special offers, price- cuts, and samples and giving incentives. Customer Acceptance was very important. It was when a customer accepts the product through its packaging, features, content and other aspect of the product.Customer needs to accept the product before purchasing it and so on using it or even endorsing it. The sales representative needed to push it through the limit. In order to achieve it, the agents or the sales representative needed to convince the customer to accept the product. A product must be accepted to the public before using it. The approval and the acceptance of the customer was highly needed, to attain the high sales of the product, the agents introduced the product well. If the agents would try hard in using his marketing skills he/she will get the heart of the customer to fully accept the product, Impacting, (2003).In order for most companies to be successful, they needed to sell their product or services. To sell product or revise consumers must accepted them and they were willing to purchase or at least tolerated them. Consumer acceptance was directly linked to satisfaction. Although acceptance does not guarantee satisfaction, it was a necessary step for there to be any chance of approval and repeat buying. The degree of consumer acceptance can vary depending on if the product or service in question was a necessity or want. Consumer acceptance of necessary product was much higher and easier to obtain than acceptance of luxury items.People were more selective with unnecessary purchases, therefore acceptance can be more difficult to obtain. The strategy off company often depends on the level Of consumer acceptance. If a product was accepted by consumers immediately, it may not require a lot of marketing and may be sold at a higher price. A product which takes longer to be accepted by consumers will require more promotion to convince people of this merit, (www. Oho. Com/Facts_7292560_meaning-consumer-acceptability . HTML). The primary objective of Customer Acceptance was to manage any risk that the services provided by the firm may be exposed to.The aim to address the responsibility of the firm was to provide for the identification of the efferent types of customer, provide for the identification and assessment of risk provide for the identification of risk indicators such as the customer background, county of origin, business activities, linked accounts or activities and public or other high profile positions. And last was to managed and controlled the risks through effective and proportional enhance controls, within which customer acceptance, maintenance and monitoring were managed, (www. Bob. Com/fulsomeness/ customer acceptanceobecomef)PDFp>One of the indicators used in the dependent variable was price, as the consideration given and in exchanged or transfer or ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved. It was criminal offense to manipulate price in collusion with other suppliers, and to give a misleading indication of price such as charging for items that were reasonably expected to be included in the advertise, list, or quoted price, StigStiller02).Few would consider a price model to be an innovation but in fact its a core lynclinchpinany breakthrough innovations. Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. Innovation pricing deals with innovative tools to measured and increased customer willingness to pay and to communicate valued to customers.The changed in the price of a good alters the consumers desire to buy it and the amount of the surplus. If the price goes up, then the surplus may be limited. To encourage channel members or even ultimate customers, to purchase more of the product, a manufacturer might offer a price reduction for ordering in large quantities. To avoid charges of illegal price discrimination against smaller purchaser, the size of such discounts should be justified by the cost savings that manufacturers gain by filling larger orders. Cash discounts was a price reduction to encourage customers to pay their promptly. A common example of such a discounts was 2/10,net 30 this means that payment is full and is due within 30 days, but the buyer can deduct 2 percent from the price if aymemomentmade within 10 days. Such discounts help reduced the capital the seller has tied up in accounts receivable and lower collection costs and bad debts. Allowances on the other hand are similar to discounts in that they were inducements to encourage channel members or final customers to engaged in specific behabehaviorssupport of the product, Walker and CarrCarried02).Customer Focus was quite literally and quite obviously focusing on the customer. That means thinking about them when decisions were made, policies were implemented, and employees were trained. It spans across the hole business and was a cultural thing as much as it was anything else. Customer focused businesses think about what they can do to make customers happy (as opposed to get the most money out of them, sign up the most accounts, etc. ) all the time and think about they can make the customer experience better, (www. erviRepresentativem/Comt-does-it-mean-to-be- customer-focused/2008/05/1 2). Customer Focus was a marketing term that means keeping the customer in mind when selling products and services. Customers have certain needs and wants, which companies must meet to increase sales and profits. Some companies structure their management teams around specific customers. Customers can include individual consumers and businesses. The best way to keep track of customers was through marketing research such as phone or internet surveys. Customer Focus was as well customer service training for companies who wanted to create a stronger service culture that builds loyal relationships with their customers and a better environment for their employees. It was also a strategy used by companies that involves meeting its clients or customer needs. Customer Focus was used by creating products that a consumer was illiailing able to buy the companys products in the future. Customer focus was maintained by asking customers what they think of a product, then changing details about the product to match the opinions of the customers.Marketing strategies were used to display the value of a product to appeal to consumers, (www. ehowOhom)Comnother indicators used in the dependent variables was Product Add-ons,ones was having an additional new feature to the products or services. prodProduct-ons ones you offered additional items which the client had a yes or no choice over and were billed separately from the rodurotguttlKettle00). Gaining new customers was an expensive proposition, and increasing your marketing budget was not always an option. Increasing the value of each sale, on the other hand, was as simple as asking for those fries or their equivalent in your business.Often, you will be adding value to the initial sale improving the customers overall experiences. Thoughtful add- on sales far from coming across as pushy can helped you differentiate your organization as one that takes its customers seriously, (wvwvWVowOhom/Comout_672901 8_add_on-selling_. htmlHTMLupons can be an effective way to argearguecounts to specific customer segments, particularly as information technology made it possible for forms to collected more detailed information about customers. A marketer can direct coupons to the most price sensitive households while maintaining higher regular prices for less price-oriented buyers.Coupons were also useful for accomplishing specific strategic marketing objectives, such as motivating first t ime buyers to try a product or encouraging the purchased of larger package sizes. Product add-ons oneso referred to a product designed to complement another product. Rebates educed the price of the product through a money refund offered. Such offers typical required the consumer to mail some proof of purchased to manufacturer to receive the refund. Premiums were attempted to attract buyers by offering a product or services free or at substantially reduced price to encourage the purchase of another product.Premiums can be included in a package, sent by mail, or via another product, Walker and CarrCarried02). This part shows the interrelationship of the Independent and Dependent Variables. The Independent Variables of the study were the Promotional Tools while the Customer Acceptance was the Dependent Variables. The Independent Variables of the study was the Promotional Tools which will be measured in terms of Personal Selling, Public Relations and Sales Promotions. persPersonalling is the process Of communicating with a potential buyer (or buyers) face-to-face with the purposed of selling a product or service.The main thing that sets personal selling apart from other methods of selling was that the salesperson conducted business with the customer in personal. Though personal selling was more likely to be effective with certain types of products or services, it has important applications for nearly all kinds of small usingenuineness fact, most of historys successful entrepreneurs have been skilled salespeople, able to represent and promoted their companies and products in the marketplace. Personal selling was one part of a companys promotion mix, along with advertising, sales promotion, and public relations.Advertising was any form of paid sales presentation that was not done face- to-face. Television and radio commercials, newspaper and magazine advertisements, and direct mail inserts were well-known forms of advertising. Sales promotion was the used of incentives-?such as coupons, discounts, ebatabatesntests, or special displays-?to entice a customer to buy a product or service. Public relations were the act of building up a companys image in the eyes of the community in the hopes of translating the feelings of goodwill into sales. An example of Public Relation might include a company sponsoring a charity event, (mvwwmoveweAnswersm/Comic/personal- selling). According to KotlKettle Armstrong (2008), public Relation- building good relationships with the companies various publics by obtaining favofavorablelicity, building a good corporate image, and handling or heading off unfaunfavorableorse, stories and events. Sales promotion referred to those promotion activities- other than advertising, publicity, and personal selling- that stimulated interest, trial, purchased by final customers or others in the channel. Sales promotion was generally used to complement the other promotion methods.While advertisin g campaigns and sales force strategy decision tend to have longer-terms effects, a particular sales promotion activity usually last for only a limited time period. But sales promotion can often be implemented quickly and get sales results sooner than advertising. Further, sales promotions objectively focused on prompting some short-term action. For a middleman, such an action might be a decision to stock a product, provided a special display space, or give the product special emphasis in selling efforts to final customers, PerrPerpetual McCarthy (2002).There were factors to be considered in measuring the Dependent Variables which is the Customer Acceptance. These were the Price, Customer Focus, and Product Add-ons.onescording to PerrPerpetual McCarthy (2002), price was one of the four major variables a marketing manager control. Price-level decision price-level decisions were especially important because they affected both the number f sales a firm makes and how much money it earned.

Obama Approach to the Middle East-Free-Samples for Students

Question: Write a Review of the Obama Approach to the Middle East. Answer: Introduction United States of America has maintained a toxic relationship with the Middle East countries since long. This relationship included the non-collaborative economic plans as well as strategies which harmed both the parties. During the first election of President Barrack Obama, he intended to express a view regarding the transparency of foreign policy with the Middle East countries. In his second term, the entire foreign policy of US government evaluated two questions about the economical trade with Middle East. The first question that aroused was whether this foreign policy can be transformed according to the requirement and if so then to which extent it will be restructured in terms of the Americas theory of realism. The second question was whether Obama continued the old policy where America differentiated the Middle East Countries according to the oil trade and terror in terms of the economical profit of the country(Indyk M. S., 2013). This essay reflects the four main arguments thro ugh these two questions regarding Barrack Obamas foreign policy with the Middle East countries. This debatable foreign policy is more continuation of the previously stated strategies than anything newly developed; His approach was different than George W. Bush in reality because he employed the force of liberalism into the democratic structure of Global Politics. However, in the case of Middle East, Obama seemed entirely reluctant with few corrections totally unnoticeable. This essay explains the efficiency and flaws of the policy in the context of Americas debatable realism as well as liberalism. It also emphasizes the ideological struggle of Barrack Obama as the President of United States of America. Summary Many academicians and critics have argued that Obamas foreign policy lacked the strategic vision which landed him up into trouble with the Middle East. However, there is a little conflict in this idea. At the beginning of the president ship, Obama came up with a conviction that the excessive military control and political investment in the countries like Iraq and Iran were the part of one prominent interest of the national security of America itself. Rightsizing the United States impact in the region intended not only reducing its material existence but in addition working out restraint diplomatically, stepping again and challenging allies for taking greater responsibility for their particular security(Indyk M. S., 2012). Obama provided adhered to this specific strategy, prioritizing it callously along the way in addition to firmly resisting efforts in order to force it off the track. This was not a new strategy much beloved inside Washington or in a new region hard-wired for the typ ical exercise of American power. Nevertheless, it was an obvious and coherent strategy which led Obama to embark on major initiatives on the typical problems he viewed since rising to the amount of core national security pursuits: Irans nuclear weapons plan, terrorism, the Israeli-Palestinian turmoil, and the war within Iraq. Arguments The Middle East remains the most dangerous, most complicated, and perhaps most controversial component in the Obama administrations conduct of world affairs. Among the arguments President Obama made for his Iran offer is that many associated with the same men and women who argued for the war within Iraq are actually making the particular case against the Iran nuclear deal. Essentially the president was inquiring them to contrast their judgment against some of his opponents, and promote the position of the particular as more sensible party, which usually the president evidently thinks he is. The international policy of the United States in terms of the Middle East countries has eventually structured on two basic ideologies. The first principle insured that the particular region of Middile Easts oil flowed smoothly towards the industrially developed planet without any local hegemony developing in order to either dismantle the oil supply of the oil chain or end up being a participant wh o disrupted the management of a share of the oil region totally disproportioned. The next strategy talked about de-escalation, in order to the stretch the area of possibilities, regarding the conflict happening in Israel as well as its neighbors who are Arab in expressions. And apart from this particular subject of the final four decades the administration successfully has got opportunities that adhered to these two ambitions, with a preconceived strategy and action plan. The invasion of Kuwait by Saddam Husseins had been successfully turned over by the problems of the nations which were under the leadership of America. The attempts that Iran made for projecting its military power into the countries which are Gulf in general, and pressurized them for the closure of the straits of Hormuz in specific addition, were repeatedly blown down simply by the presence of the American military in the region. Additionally, American council related to the security guarantees and the availability of the particular advanced United States techniques related to the weaponry was the main problem in terms of the security of those countries. The turmoil between the nation of Israel and the neighbors, a problem that caused both the countries a serious war, Jordan, and Syria on the time period of 1948 and 1973, was de-escalated with major significance. Under United States sponsorship, Israel was forced to sign the peace treaties with the countries named Egypt and Jordan. A de facto regarding an entirely unofficial armistice, was also conducted between Israel and Syria. To be certain in the case that it was not really the peaceful end of conflict as well as problems in the region. Regardless of a particular number of several conducted peace agreements between the debatable issue of Palestinians and Israel, a lasting settlement about it tried and provided is yet to become fulfilled. This fact was underscored by two unidentified Palestinian Intifadas, with an ambition of a one third se ttlement that stays on the verge of a meaningful association with the start, and going terrorist attacks. Evaluation That order, in which we all live for the period, was structured to favor democratic systems associated with government that value human rights and equal security for all over definitionally illiberal and undemocratic kleptocracies, autocracies and theocracies. Obamas argument for the servicing of this order had been liberal in an old-fashioned sense, in that he or she directed policy based upon the belief that individuals of all faiths, creeds and tribes could eventually coexist. Because these global organizations were founded upon American values. Obama thinks that they act as force multipliers for American power. In other words, the projection of American force is really a cheaper endeavor when it is done through establishments that enforce Americas worth set on its account(Krieg, 2016). Thus he argued that Americas complex architecture associated with alliances and financial obligations to international bodies in fact strengthens the nation more compared to the nation could actual ly strengthen itself on its own. In sketching his grand vision for the particular world and his role in it, Obama never emerged to understand the Israeli individuals, who in their particular pursuit of secure nationhood have proudly shunned views and dictates coming from the outdoors. They reject a globalist political philosophy. And therefore the particular Israeli individuals never came to understand Obama or even his hopes for the less tribal yet abundantly multicultural world. Israel never ever adjusted to his vision; the prospects for this kind of a dramatic political realignment were slim from the particular start(Dalacoura, 2012). And Obama never ever adjusted to the actuality of what Israel is usually, as opposed to what he thinks Israel should be; in order to the Jewish state since it appears today, distinctively scarred or resilient, based on the light. Obama struggled to comprehend how the recipients of liberal democratic freedoms whether in His home country of Israel, F rance or his very own homeland could, by means of their own rights, refuse the rights of other people. He found this exercise hypocritical, while recognizing that, in the US and also under his own leadership security concerns have the direct and dramatic influence on the advancement associated with civil liberties. Obama approached the Israeli-Palestinian conflict getting prejudged the players. This individual chose early on to treat the Israeli federal government as a political adversary(Bouchet, 2013). Israelis thought Obama viewed them not as the partner within a liberal democratic alliance, but from the particular perspective of a globalist seeking structure for the particular Palestinians and credibility along with an unstable, fractured plus illiberal Arab world. Obamas dismissiveness of tribalism arrives from an American model of liberalism that is tough, otherwise impossible to discover in the Middle East. But despite his literacy on regional history, Obama considered tri balist politics within Israel as somehow much less acceptable as in undemocratic nations with fewer systems for cultural assimilation. In retrospect, the article is convincing to some degree. While the foreign policies of the United States have been given a proper idea and how or why the views have changed over time. However, the point that can still be raised after everything is the aspect of continuous war that is going on in the Middle Eastern countries. The invasions have had a jittering effect on the Middle eastern countries that have ravaged the whole region and may have already had impacts on these countries for decades to come. Only a certain point has been reached by the article about being successfully able to convince the reader while justifying the US policies on the middle eastern countries. Conclusion This essay concludes with the idea of supremacy that United States of America has always evolved in order to develop its economic and political power structure. The idea Obama infused was changed in the flow of global politics. Therefore, the foreign policy with the Middle East remained a strategy to oppress the people in the terms of trade. Obama could have opted for a better path which talks about the liberalist perspective of global politics. However, the transparency never emerged and Palestine-Iraq conflict remained a key tool for power politics. Obamas approach to the Middle East was neither professional nor liberal according to the theory of realism. Perhaps, it was not the path of Obama that changed the global politics, but it was Washington that changed Barrack Obama forever. Upon analyzing the article, it is inferred that more people should read this, so that more people can be made aware about the foreign policies of the United States and how the country views the Middle E ast. Change evolution of the United States perception on the Middle East, and how their foreign policies changed based on those views, have been given an almost chronological order so that the entire shift in the mindsets of the policy makers and the government of the USA can be understood. The verdict of the article, hence, is that it is quite enlightening in terms of being insightful about the foreign policies of the country. However, the all the areas are not covered and many controversial topics which may be uncomfortable to talk about have been evaded completely or not fully elaborated. References Bouchet, N. (2013). The democracy tradition in US foreign policy and the Obama presidency.International Affairs,89(1), 31-51. Dalacoura, K. (2012). The 2011 uprisings in the Arab Middle East: political change and geopolitical implications.International Affairs,88(1), 63-79. Gerges, F. A. (2013). The Obama approach to the Middle East: the end of Americas moment? Indyk, M. S., Lieberthal, K. G., O'Hanlon, M. E. (2012). Scoring Obama's foreign policy: A progressive pragmatist tries to bend history.Foreign Affairs, 29-43. Indyk, M. S., Lieberthal, K. G., O'hanlon, M. E. (2013).Bending History: Barack Obama's Foreign Policy. Brookings Institution Press. Krieg, A. (2016). Externalizing the burden of war: the Obama Doctrine and US foreign policy in the Middle East.International Affairs,92(1), 97-113.

Essay Examples on Google Think Insights Essay Example

Essay Examples on Google Think Insights Paper 1st Essay Sample on Google Think Insights Insights is one of the most critical set of tools that can be used for effective online marketing. This blog brings to light two tools, Display Planner and Search Ads, to understand few of the most important functions of Google Insights. Display Planner is the tool which helps in reaching the target audience by simply feeding in their characteristics, buying behavior, the websites they normally visit or the products they preferably like to buy. By feeding in the demographics and the mentioned data helps companies and business to cater to target audience online.For example, a company wants to achieve a successful ad campaign. They can effectively reach out to their target audience via display planner by simply feeding in information about their potential customer and their interests. It helps in suggesting various websites, mobile applications and video channels for the display online. It is cost and time effective as a company can identify the roots to their target audience and how to communicate with them in the maximum ways. Search Ads on the other hand helps reach a target customer by placing an ad close to relevant Google search results.One can effectively be visible to an audience whenever he or she searches relevantly on Google. It not only creates awareness but also retention time and again. Businesses can reach out to consumers all across the globe via a single platform. We will write a custom essay sample on Essay Examples on Google Think Insights specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Essay Examples on Google Think Insights specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Essay Examples on Google Think Insights specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It helps increase customer base as millions of people use Google on a daily basis as a search engine. The conclusion is online marketing is getting convenient by each passing day if the business only knows the right tools and how to use it effectively. Google Insights is pure genius. 2nd Essay Sample on Google Think Insights Google Think Insights is one of the most critical set of tools that can be used for effective online marketing. This blog brings to light two tools, Display Planner and Search Ads, to understand few of the most important functions of Google Insights. Display Planner is the tool which helps in reaching the target audience by simply feeding in their characteristics, buying behavior, the websites they normally visit or the products they preferably like to buy. By feeding in the demographics and the mentioned data helps companies and business to cater to target audience online.For example, a company wants to achieve a successful ad campaign. They can effectively reach out to their target audience via display planner by simply feeding in information about their potential customer and their interests. It helps in suggesting various websites, mobile applications and video channels for the display online. It is cost and time effective as a company can identify the roots to their target audience and how to communicate with them in the maximum ways. Search Ads on the other hand helps reach a target customer by placing an ad close to relevant Google search results.One can effectively be visible to an audience whenever he or she searches relevantly on Google. It not only creates awareness but also retention time and again. Businesses can reach out to consumers all across the globe via a single platform. It helps increase customer base as millions of people use Google on a daily basis as a search engine. The conclusion is online marketing is getting convenient by each passing day if the business only knows the right tools and how to use it effectively. Google Insights is pure genius.

How to Align Content Marketing and Social Media in 9 Steps

How to Align Content Marketing and Social Media in 9 Steps Ask a business owner with a strong online presence and they’ll tell you- content marketing is one of the quickest, most successful ways to increase organic traffic. And, ask anyone and they’ll tell you- of course you need to manage your social media pages to grow your business and your customer base. But if you’re tackling both of these initiatives and not doing them in sync, you’re doing it wrong.    Creating and distributing content allows your business to reach new audiences, position your CEOs as a thought leader, and answer all of your customer’s most common questions while (hopefully) converting those clicks into sales. Likewise, businesses rely on social media to act as the face of the brand and often, as the prime distribution channel for content. Because your business’s social media pages are where your customers likely engage with you the most, they can be invaluable sources of feedback. Good content marketing and social media often have the same common goals- to increase site traffic, ramp up conversions, and build a general audience of devoted users. Because many of these objectives overlap, it is essential that your content marketing and social media presence are effectively aligned to get the most out of your audience and to reach as many people as possible. What is ? is the best marketing management platform to organize and execute all your marketing projects. That includes content + social media integrations that make scheduling and promoting content easy, all in one place. See it in action. How to Align Your Content Marketing and Social Media Presence in 9 Steps Table of Contents: Plan Ahead With Task Management Software Compare Metrics Monthly Target New Audiences Based on Engagement Use Graphics to Promote Content on Social Media Integrate Social Media Elements Into Blog Posts Use Blog Content for Facebook Live Material Launch a Cross-Promotional Content Series Across Channels Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Originate New Content Ideas From Social Media Followers and Polls Bonus: Coordinate Content + Social Media With One Free Calendar Template If theres one thing content marketing and social media have in common, its this: success starts with planning. And they each work best when theyre planned and executed together in one place. The most effective way to plan and schedule all your content + social media posts is to use a calendar. Like the one included here below. With this free Excel template, you can: Plan your content calendar. Know what youll publish and work ahead. Schedule social media promotion. Line up posting days and times to make sure your content gets seen. Improve content + social visibility. When everything is planned in one calendar, your entire team can stay in the loop. Download it now, then follow each of the nine steps in this post to bring your content and social worlds together. 1. Plan Ahead With Task Management Software One of the most essential steps to aligning your content marketing and social media teams is planning within the same task management tool on shared boards or calendars. A task manager such as   can be a great tool to keep your team aligned and to track marketing plans holistically. By sharing calendars between all marketing team stakeholders, social media leaders can plan promotion for upcoming content initiatives, while content marketing teams can review social posts and make suggestions for captions and creatives. On , social media managers can be tagged prior to posts being published so that social posts can be planned in-line. Source: https://www.getapp.com/marketing-software/a// It’s essential that content marketing and social media teams coordinate within planning software to share new content and suggest improvements to content distribution efforts. With the right task management software, you can help ensure that your team is publishing content  at the right cadence and giving readers a reason to return day after day, week after week. 2. Compare Metrics and Engagement in Monthly Sessions In addition to planning in a common task management tool, content marketing and social media teams should meet in person frequently to compare overall performance metrics and traffic wins and losses. Use these meetings to align objectives for the following month and quarter, and ensure that your business’s content marketing efforts are working. Frequent meetings can help uncover trends in performance and engagement and better align future content plans. With multiple team members working on various initiatives, big picture metrics can easily be forgotten or pushed aside. Keep your team focused on the end goal- whether that’s signups or conversions or something else- and make sure that everyone is working towards the same KPIs. Unsure where to start? Focus on overall site traffic (sessions or pageviews) from social platforms and the number of  conversions through call-to-actions within blog content. To stay on track in these meetings, follow these steps. Both teams should come prepared with wins, losses and overall metrics. Focus both on the metrics that relate to respective platforms (sessions, engagement, shares) as well as the long term goal metrics (sign-ups, conversions, sales). In the meeting, brainstorm on how both teams can better align goals, whether that means the social media team re-shares successful content multiple times, or content creates more pieces covering topics that Facebook users are eating up. Keep the conversation going throughout the month by sending a weekly round-up email with one big win and one big loss every Friday. Determining how metrics can be shared effectively and solutions can be gleaned and applied from them will help both teams succeed in the long run. If your content marketing and social media teams are one in the same, it’s still important to set aside time to align thinking and compare successes between platforms. Recommended Reading: The Best Times to Post on Social Media Based on Research 3. Target New Audiences Based on Engagement So you’ve instituted a monthly metrics session- now what? Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time to put this data to work. Hone in on what’s working (and, of course, what’s not) and look for new audiences you can tap into. Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time...For example, social media can target specific hashtags, post content in different Facebook or LinkedIn groups, or work with other influencers or businesses to start new social swaps. Step 1: To interact with new groups on Facebook, search for a particular keyword, filter for groups, join the group, and interact with other users. Step 2: On LinkedIn, the sidebar on the left-hand side of your homepage will display different relevant hashtags and new groups to explore. Use both of these tools to promote relevant content to new audiences. Step 3: On Twitter, add relevant, popular hashtags, like G2 Crowd did below to your tweets to increase engagement in new audiences. In turn, the blog can cover different topics that work specifically on Facebook or produce content in different formats like video, listicle, or slideshow depending on how they perform on new platforms. When targeting new audiences, social media and content marketing teams should ensure that they don’t neglect their core audience in pursuit of expanding exposure to new niches or audience segments. 4. Creatively Market Content With Graphics or Clips on Social Media One common content marketing tactic is to create e-books to thoroughly explain a topic, secure leads, or introduce a new product. These are longer form guides that can be key to increasing conversion, but they also take a lot of effort and time to produce, so it’s important to ensure that social is aligned before the work begins. Creating a series of graphics made specific for social media platforms can be a great way to promote an e-book or tease it’s release before it’s widely circulated. For example, if an upcoming e-book lists a number of steps for improving your business’s online security, you could design a colorful graphic for each step with a brief description. The release of these graphics daily will pique the interest of social media followers to download the e-book and read the rest of the steps. If there are no steps to list, excellent pull quotes from the e-book can be equally effective. With a tool such as Canva, you can access and edit great free designs in a couple of minutes, as I did below. Step 1: To get started, sign up for Canva and create your first design. Step 2:   Then select a layout and edit the text, background, and colors. Step 3: Once your edits are complete, you’ll have a beautiful graphic to market your e-book. This tactic can be employed for YouTube or embedded videos as well by cutting a particularly good clip or a few clips from the video and releasing them on social media, and directing followers to a link if they’d like to watch the full video. On Facebook, this approach will yield many more views  than a typical post because Facebook videos results in 135% more organic reach than photos, on average. For best results, the content creator and social media team should coordinate on which steps, quotes, or clips would be best received by a social audience. With ’s scheduling feature, you can determine and schedule posts at the best time for your audience. 5. Integrate Popular Social Media Elements Into Blog Posts One of the best aspects of online blogs, as opposed to traditional media, is the room for innovation and creativity in communicating information non-traditionally. For example, as emojis have gained widespread use in wordlessly communicating emotions through text messaging and social media, they have also gained use in blogs to spice up content. To stay ahead of the curve and keep up with new trends, social media teams should communicate to content marketers what social audiences respond well to and what can be implemented on blogs to keep content relevant and interesting. To stay ahead of the curve and keep up with new trends, social media teams should communicate to...Because of the speed and frequency of communication on social media, new trends can be tried and proven much more effectively here than on your blog. A few different elements from social media that can be added to blogs could be videos, gifs, image slideshows, and memes, depending on how they’re received on social media. A great use of gifs can be found on ’s The Skimmer’s Guide to , which very creatively utilizes gifs throughout to keep the reader engaged. Of course, when applying any of these elements, content marketing teams should use discretion. For a more serious topic or professional guide, a meme or gif may not be appropriate. Likewise, a video or image slideshow could be distracting from core text or break the attention of the reader. By testing engagement on both social media and in blog content with new elements, teams can safely innovate and stay ahead of the communication curve. Recommended Reading: The Best Content Calendar Template to Get Organized All Year 6. Use Blog Content for Facebook Live Material You can’t get it right every single time. One of the unfortunate facts of creating content is that many of the posts you create may go unseen. But consider this- a post that didn’t quite work in one form could be repurposed and utilized in a whole different way. For example, a blog post that didn’t quite catch on in written form could be turned into a video script and presented to a Facebook or Instagram Live audience. Another example could be taking steps from a blog post, creating graphics from it, and uploading them as a slideshow on Instagram to be flipped through. Step 1: To get started, select the right blog post that would be interesting to your Facebook audience. Step 2: Choose parts of the post that could be succinctly summarized in a 15-minute Facebook Live. Look for clear steps that are actionable and easy to describe. Once found, write a script with an introduction, the subjects you’d like to cover, and a conclusion. Step 3: Promote the Facebook Live on different social media accounts. Step 4: To launch the Facebook Live, go to your Facebook page and click ‘Live’ in the action panel. Though you can’t make every single post work, it’s a good idea to narrow in on blog posts that you’d like to give a little more â€Å"juice† to. Task social media teams to come up with ideas that could work based on existing content and work from there. If you want to do a Facebook Live, consider whether you have relevant content you can reference in the chat or edit to make a scrip. Don’t look at low clicks as a failure- look at it as an opportunity to innovate and improve. Recommended Reading: 49 Facebook Marketing Tips to Get Better Results Right Now 7. Launch a Cross-Promotional Content Series Across Channels One great way to increase engagement across all channels and create a cohesive content marketing experience is to launch a series that can work across many platforms. For example, a new content vertical could launch in conjunction with a YouTube series that’s also cut down shorter snippets for Facebook. Say your goal is to gain YouTube subscribers for a new account- you could plan a content series that embeds a new YouTube video in every post, enticing readers to click through and (hopefully) subscribe. Neil Patel, an expert on digital marketing,   promotes across multiple channels including YouTube, e-books, blog posts, and social media, which has made his name omnipresent in the marketing space. If you’re building a presence on YouTube and have a popular blog, try the following tactic that Patel utilized. Step 1: After creating a couple videos for YouTube, write a comprehensive blog post on a complementary topic. For example, Neil wrote a blog post explaining that everything he has taught about SEO was wrong: Step 2: Then,   embed the YouTube video, which is a natural next step in the blog post’s call-to-action into the near end of the blog post. This will encourage readers to watch the video, increasing your viewership, and perhaps then watch the next video in sequence or even, subscribe to your channel! To promote an e-book or report, a social media team could release a series of videos on Facebook or Twitter explaining aspects of the e-book or report’s findings with attached links to the piece of content itself. In addition, selections from the content could be published on LinkedIn either under the brand or executives’ profiles with links to the content included. Recommended Reading: How to Promote Your Blog With 107 Content Promotion Tactics 8. Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Twitter chats (public conversations within a unique hashtag) are excellent ways to interact with other companies in your space, gain followers, and assert your brand as a thought leader on a specific subject. Likewise, a Reddit AMA (Ask Me Anything), where executives answer common questions about a topic or the company itself, is an excellent tactic to increase engagement and publicity in a niche community. For upcoming chats and AMAs, social media teams should coordinate with writers or company executives to ensure they’re on hand when questions begin to roll in and to provide comprehensive responses that wow participants. Tap into your blog to come up with new topics to cover and angles to take. Quora, a platform where users ask and answer questions, is another place where social media and content marketers should coordinate engagement. For the sake of optics on Quora, it can be better if individuals at a company create an account and answer questions, rather than brands. The writers who handle the blog can be excellent resources to answer questions and provide invaluable insight. Step 1: After signing up for a Quora account, a writer simply must answer a few questions in their niche before Quora and other users begin asking them for other answers. Once in your account, click Answer to find the right question. Step 2: Write your answer and click submit. Try different answer formats like steps and lists, adding useful images, and making your responses long and comprehensive to receive recognition and upvotes. 9. Originate New Content Ideas From Social Media Followers and Polls Social media followers who regularly interact with content are often a brand’s most engaged audience with untapped feedback to provide. To come up with creative new ideas for content creation, poll your social audiences with direct questions about topics they’d like covered or content mediums they like most. Step 1: To poll followers on Twitter, add your question then click Add poll. Step 2: Add poll answer options and click Tweet. Integrating more polls and surveys is a great way to plan future content and gather meaningful feedback from those who are more dedicated to your brand.

Fin 301 slp module 02 (walmart) Essay Example | Topics and Well Written Essays - 500 words

Fin 301 slp module 02 (walmart) - Essay Example ince the last five years so that’s why the price of 100 shares after one year will be higher but not very high due to lot of fluctuation in price but it will go higher as we can see the trend of the price since the last 6 months it is going up. By analyzing the trend of the share price it is expected that the price of Wal-Mart shares will go up but it will not go very high. This is because, from the past record, we have seen that the Wal-Mart share prices have been fluctuating but overall they have moved in a positive direction. That is why the prices will go up in a year and the future price of the shares will be much higher than of today’s price. The stock price is a little bit risky because of the fluctuating price that we have seen in the previous years so there is a risk involved in investing money in Wal-Mart shares because the return on investment is relatively high but the risk level is also high due to wild ups and downs in share price of Wal-Mart. There are lots of other investments that we can do in order to have a fixed rate of return or a positive return on our investments. We can invest in a treasury bond which is giving a constant return of 4% per year on our investments and there is no risk involved in investing in a treasury bond as it is issued by the government and we have a guaranteed rate of return because government cannot be bankrupt. Investing in a Treasury bond will save our investment but the return is low as there is no risk involved in it. On the other hand if we invest in Wal-Mart shares there is a risk involved in it but there is higher return while investing in Wal-Mart stocks. Although investing in a Treasury bond would give us secure returns but it would not yield high returns. Investing in Wal-Mart shares will increase our investment so the future value of shares will be higher as we have stated earlier and if we buy future shares we will get a good return on our investment. As the performance of Wal-Mart is outstanding in

Salome with the head of St John the Baptist Essay

Salome with the head of St John the Baptist - Essay Example Salome is said to be the lady in the painting. In the painting, Salome is carrying St. John the Baptist’s head. The painting is believed to have been painted in 1680s and was once paired by another equally gory painting showing David while carrying Goliath’s head. The two paintings depicted the beheading of two famous biblical figures; John the Baptist and David. According to these two paintings, their theme was the cruel deaths of biblical heroes who were murdered in mysterious circumstances. That notwithstanding, Carlo Dolci’s painting was also an illustration of one of the most agonizing scenes ever recorded in the bible (Spike, Michelangelo, & Michèle, 131). When it comes to the art, the painting was professionally done. The colors were chosen according to the theme. Most importantly, the look on Salome’s face as depicted in the painting was a clear illustration of the mood of the painting. One can readily tell the mood of the painting from merely looking at it. This implies that one does not have to read the illustrations of the painting in order to tell the message that Carlo Dolci intended to pass in his work. Black color is always associated with evil or some sort of calamities. Carlo Dolci chose to use black color as the background color of the painting. This was a clear indication of his intention of portraying the arrest and subsequent beheading of John the Baptist. The painting also shows Salome’s head tilted on the left; and impression of the melancholy Salome was going though.

International Business Management Assignment Example | Topics and Well Written Essays - 1000 words

International Business Management - Assignment Example The third measure used in managing foreign exchange risks is by use of foreign bank accounts and loan. Under this method, surplus currency is deposited in a foreign currency account (Mazin, 2007). Moreover, businesses may borrow foreign currency to make purchases. b) In a company that is trading in a country where the currency is weakening compared to its strengthening currency, the ultimate solution is to use the foreign currency option (Mazin, 2007). The foreign currency option ensures that the price of the goods is set at a premium and this helps to protect importer from fluctuations in price and allows the importer to take advantage of strengthening in local currency (Mazin, 2007). Q2. a) When an enterprise intends to achieve foreign expansion, it is critical for it to make three critical decisions. One of the major decisions that the business should make is of which markets it will enter and when to make the entry (Godfrey, Jack and Verzi, 2007). A company should first identify the industry in which it will operate and the products or services it will be offering. The second decision that organization make when looking to achieve international expansion is on the scale of their entry (Godfrey, Jack and Verzi, 2007). ... b) Decision on the mode of entry into a foreign market has great impact on the success of international entry and the amount of resources required in achieving foreign expansion. There are four mechanisms that are used as modes of entry to a foreign market (Godfrey, Jack and Verzi, 2007). Exporting is the first mode of entry where products manufactured in one country are marketed and sold in another country. Exporting eliminates the need to set up facilities in the foreign country and therefore the costs associated with exporting are those on marketing (Godfrey, Jack and Verzi, 2007). To effectively the export business, a firm must coordinate with importer, government and the transporter. The second mode of entry is licensing where a firm in the foreign country gains rights to use properties of the licensor (Godfrey, Jack and Verzi, 2007). Property takes the form of patents, trademarks and production methods. The firm that gains these rights pays a fee to the licensor for the technic al assistance and other property rights given. The licensor firm makes little investment and this ensures that is high return on investment. Firms seeking foreign expansion may also rely on joint ventures. The objective of pursuing a joint venture include enhancing market entry, sharing of profit and losses, sharing of technology, allowing businesses a chance to conform to government requirements and to benefit from shared product development (Godfrey, Jack and Verzi, 2007). The fourth mode of entry in foreign expansion is foreign direct investment (FDI). FDI refers to ownership of resources in the foreign country. Resources transferred to a foreign country include technology, personnel and capital. FDI may be achieved via establishing new firm in a

The Marxist Theories Of International Relations Politics Essay

The Marxist Theories Of International Relations Politics Essay Nothing to do with Marxism/Leninism as a State Ideology, although associated with it, and embarrassed by it. Marxism is a set of analytical theories, that experience a renaissance today, because it appears clearly again, after the triumphalism of the 1990s, that Capitalism is in a constant crisis. In Latin America, in Asia, and even here in the USA, financial crises happen quite frequently. Also, even when capitalism is working, it might not produce favourable outcomes for everybody. Globalisation is good for American companies, but not necessarily for the American blue collar worker. Strength of Marxism: to understand the role of the economy in politics and analyse why crises are part of it. In International Politics: it investigates the role of global capitalism in world politics. It is a theory that is very disconcerting, for it demonstrates things that we usually dont want to hear or know: that our wealth in the West is dependent upon the poverty and misery of the people in the other parts of the world. In Marxs words; accumulation of wealth at one pole is, therefore, at the same time accumulation of misery, agony of toil, slavery, ignorance, brutality at the opposite pole. Hence, that 1/5 of the worlds population is living in extreme poverty, 30,000 children die every day from preventable diseases 1 bn people dont have access to clean water In 34 countries the life expectancy is now lower than it was in 1990 is not a god-given feature of our world, but to a significant extent caused by the way the global economy works. Here we will talk about four different theories that take inspiration from Marxism. What do they have in common? Society and Politics are a Totality. The division into History, Sociology, IR, Political Science, Economics and so on is misleading and problematic. Every issue, problem is part of this totality. Current example: USA vs. Iraq: what is relevant? Military power, nuclear weapons, balance of power, regime type, culture, religion, economic interests in oil and so on. So to isolate one of these point always misses that the picture is always a large one and a complicated one. A materialist conception of history. History is driven by the tension between the means of production (labour, tools, technology, capital) and the relations of production (the socio-economic conditions that prevail in a society: Feudalism, Slaveholder society, Capitalism) Former transform and improve, straining against the latter: during Feudalism, manufacturing needed more free worker, undermining the bondage of peasants and the power of guilds. Slavery in 1865 was not only a moral depravity but also economically outdated. It is too inefficient to compete with modern manufacturing in large scale. This tension will over time lead to the transformation of social relations: the freeing of peasants in Europe, of slaves here in the USA, and so on. Also, the economic sector (means and relations of production) dominates the political, legal, and cultural system. This superstructure reflects and reinforces the way the economic sector, the base is run. We have a political system that support s and reinforces capitalist property, our laws protect property, our welfare states keep the people alive so they wont revolt or starve. Our culture facilitates the reaping of profits for large companies and corporations: fashion, music, arts, entertainment, also education is guided towards profit maximisation of capital. Class is a central concept: in every society there is class conflict. In capitalist society, there is the conflict between bourgeoisie and proletariat. A bit too simple perhaps today, but if you know what Enron did to its employees, you get an idea that the interest of the capitalist are not always the interests of the workers or employees. Philosophers have only interpreted the world in various ways, the point, however, is to change it. Emancipation and change were the goal for him: to end capitalism and its exploitation of the workers, and to create a more just society. This is still on the agenda, not least in global politics. World Systems Theory (Wallerstein) Based on insights that globalised capitalism is creating a core-periphery in the world, and that all economic interactions take place within a global context. The location of states in this system determines their behaviour and their interactions. Page 207: Core: industrialised and modern parts of world economy. Periphery: the exploited part from which we receive cheap resources and raw material. Terms of trade are deteriorating in the long run for Periphery: raw material gets cheaper, manufactured goods more expansive. Semi-Periphery: plays an interesting part: stabilizes capitalism in Core by providing cheap labour and by taking up labour intensive industries that move out of core. Temporal factor: cyclical rhythms: expansion and contraction: stock market, trade, etc secular trends: over time moving up or down through cyclical rhythms contradictions: central part of capitalism: crisis of underconsumption laying off workers makes profits rise, but then no-one buys stuff, so even more lay-offs Crisis: of a whole world system, possibility for change Gramscianism Problem that Antonio Gramsci dealt with: how come there is no revolution occurring in Western Europe? How can capitalism stabilize itself and make workers believe that Capitalism is also in their interest? Why is nobody really challenging it? Hegemony: dominant ideology distributed through society via media, culture, education, churches, etc (civil society). Its a soft form of power, complementing coercion. People are raised and socialized to accept no alternative to Capitalism, schools teach about its virtues, and everybody takes it for granted that we are a capitalist society. So the Superstructure (politics, culture, etc) feeds back and stabilizes the basis. In international politics, Robert Cox above all has used and developed these fascinating ideas about the relationship between material reality (economics) and ideological superstructure (politics and culture) in investigating the way this works in the international economy. Success of free trade and neoliberalism all over the world needs to be explained: How come everybody assumes that free trade is the solution to the economic problems of every country, when it so blatantly is not? As Cox points out, theory is always a theory for some one, and for some purpose. Its never neutral and objective, it always benefits some and does not benefit or oppresses others. Values about right and wrong are inherent and implicit in any theory. And the hegemonic ideology of neoliberalism does just that: it benefits the interest of the rich and powerful in world economics. It opens up markets to their powerful and efficient companies. It makes resources and raw materials available for a cheap price, as it forces these countries to focus on those resources for income, and forces them into a competition with each other. It allows Western companies to snap up privatised companies in Third World countries at bargain prices. . Thus, by forcing the countries of the underdeveloped world into the free market economy, we do this above all to support our own interests. By claiming and spreading the news that there is no alternative to neoliberalism and free trade, we abolish alternatives for these countries. And if they still resist, ideology is enforced by international institutions. Case discussed in Box 10.3 is very good here. It should be noted in this context that those countries that successfully developed their economies since the 1950s in the Third World (South Korea, Taiwan, Singapore, Malaysia, India) did so with a significant role for the state and protectionist policies. Education systems were crucial. If countries resist, the IMF refused to give them financial aid that they need to get out of debt. Also, further problem: West itself does not take free trade all that seriously. OXFAM REPORT HERE. Marxism and Globalisation: The growing integration of national economies, the increasing interdependence of societies, and the proliferation of global organisations and networks are in a sense nothing new to Marxism. They have been looking at these developments for the longest time: Capitalism itself is the driving force behind it. Capitalism is expansive, and transformative. It constantly seeks new markets for its products, and it transforms the societies it reaches in this pursuit. Traditional societies that have survived through centuries are melted down and turned into modern capitalist societies with all the repercussions this has. And as economic developments and economic power will only increase in the future, these kind of theories will become more relevant than Realism and Liberalism. And as the globalising economy now produces more and more undesirable outcomes, not only in the Third World, but also here at home, we might also pay attention to the emancipatory aspect of Marxism and the question of transforming the global economy to make it fairer, and more just.

Chondrichthyes vs Arthropod :: essays papers

Chondrichthyes vs Arthropod The black widow is most easily recognized by the hourglass marking on the underside of its abdomen. When bitten, a neurotoxin is released that can cause dull pain and cramping in muscles, that can be accompanied by sweating and vomiting. Less than 1% of black widow bites result in death. Black widow spiders are usually not aggressive. If disturbed, they will retreat to a corner of their web. These spiders are more aggressive if they are protecting an egg sac. The natural habitat of a black widow is outdoors, under rocks, brush or piles of debris. Indoors, these spiders can usually be found behind furniture, in storage boxes, etc. A black widow's eyes are on top and near the front of its head. They have 8 eyes, arranged in 2 rows of 4 each. Some spiders have better vision than others. For example, hunting spiders have good eyesight at short distances. Their eyesight enables them to form images of their prey and mate. Web-building spiders (the black widow) have poor eyesight. Their eyes are used for detecting changes in light. A black widow's mouth opening is bellow its eyes. It does not have chewing mouth parts, and they eat only liquids. Various appendages around the mouth opening form a short "straw" through which the spider sucks the body fluid of its victim. The black widow can eat some of the solid tissue of its prey by predigesting it. To do this, the spider sprays digestive juices on the tissue. Chelicerae are a pair of appendages that the spider uses to seize and kill its prey. The chelicerae are above the mouth opening and just below the spider's eyes. Each chelicera ends in a hard, hollow, pointed claw, and these claws are the spider's fangs. An opening in the tip of the fang connects with the poison glands. When the black widow stabs an insect with its chelicerae, poison flows into the wound and paralyzes or kills the victim. The fangs of tarantulas point straight down from the head, and the poison glands are in the chelicerae. In the black widow, the fangs point crosswise, and the poison gla nds extend back into the cephalothorax. They also crush thier prey with their chelicerae. Pedipalpi are a pair of appendages that look like small legs. One pedipalp is attached to each side of the spider's mouth, and they form the sides of the mouth.

Purpose of The Daily News

What is the purpose of the daily news?Many will answer and say that the news is there to inform the public, but is that really their purpose. Most of the news that is shown on television is shown in less than two to three-minute segments; a person cannot become informed on certain topics in that little amount of time. The three-minute segments of news that are displayed on television only give the viewer a watered down version of information from a biased point of view. When a person watches the news one can see that many of images shown are negative towards a certain subject. The viewer may not see it but the shocking or exciting images being displayed constantly on the daily news must have some greater purpose than to inform the viewer. The greater purpose is to provoke public interest and excitement; this provocation of public interest an excitement through the use of exciting or shocking images, stories, and language is called news sensationalism. Many people think they are being informed by the news but what they do not realize is that it is not always enlightening, as it should be, but it is instead very captivating. Through the use of sensationalism the news that is displayed on television everyday impacts and influences a person by showing them negative images, using â€Å"buzz† words, providing one-sided information, and by restricting boundaries of information.What types of images are displayed daily on the news?Tune into the news and the first image that are shown are images on something negative like murder, war, violence, and death. News stations display these types of negative images in order to acquire your attention. Negative images on the news grab people's attention because they rarely happen in a person's life. People are attracted to negative images of violence and death because they find them fascinating. These negative images are fascinating because many people have not experienced them first hand; there exists less violence and death now than in any other time in human history. Humans are creatures who have evolved over time from a civilization of violence and death to one that has become more sophisticated and educated. Therefore, when images of violence and death are displayed on television they show people a part of the human past that was more violent. This shows that humans have some type wickedness inside them because if they did not humans would not sit in front of their television watching news on people's death. Now when horrible events occur in this world people can see it on the news, therefore, one can say that human beings have become desensitized to negative images because they are being shown constantly in a continual loop. Consequently, the negative images of violence and death may be showed on the news in order to remind humans of their violent past and to show that these events do occur in real life. In addition, the negative images help people manage with their current situations by showing them that their lives are not so bad and could be much worse. The continual loop of negative images reflects that society likes the negative because it reminds humans of their fascination for violence and helps people cope with their current situations. The news media use â€Å"buzz† words constantly in their news and headlines to capture a viewer's attention in order to instill fear and make profit. â€Å"Buzz† words, according to the American Heritage Dictionary of the English Language, are type of words or phrases that usually sound important or technical and are used primarily to impress people without knowledge in a particular subject (â€Å"buzzword†). First off when a news station tries to grab the viewers attention they usually use the headline â€Å"We just got breaking news,† this phrase immediately captures a person's attention because one does not know what to expect. After that phrase is said some type of â€Å"buzz† word usually follows it immediately because people will not know about the subject since it is breaking news. For example, when 9/11 occurred it was breaking news and president Bush followed right after the attack with a small speech. In that speech president Bush used the â€Å"buzz† words terrorism, bombing, and extremism because they sounded technical to the situation. President Bush's words captured the people's attention and impressed them so much that they were instilled with fear and eventually lead to the war in Iraq. Moreover, by obtaining people's attention through the use of â€Å"buzz† words news stations draw more views, which in turn allows them to get higher ratings and make profit. News stations make profit by selling airtime to commercials, so a news station with a lot of viewers will make a great quantity of money. Therefore, â€Å"buzz† words are used more now than ever before because using them allows news stations to instill fear and gather more viewers which amounts to more profit. When people watch the news they tend to trust the information they are getting because many people are lazy to go searching for information on their own, as a result the news seems real and authentic but in reality the news merely provides biased information. The news provides one-sided information because it is in the news stations best interest to do so; being biased allows news stations to attract specific types of viewers. By attracting a specific type of viewer it allows news stations to push a distinct viewpoint. For example, Fox news is a conservative media outlet that attracts conservatives, while MSNBC is liberal media outlet that attracts liberals. They each have their different point of view but they cater to people who have the same view as them. Therefore, when people watch the news on one of these networks they shall only be informed on one side of the argument. This also shows something about the viewers; it shows that the viewers only watch specific news networks in order to reinforce their side of the argument. Every human has their own one-sided view when it comes to specific subjects, so in order to prove that their view is right to individuals they have to reinforce their biased view in some way and that way is through the news (Eveland). For example, when a person thinks of a Muslim they usually think of a person who is a terrorist and from the Middle East. Their belief on what a Muslim person is was reinforced by the news coverage on 9/11. This gave many people biased views on what type of people are terrorists; the news coverage gave Americans the false perception that all Muslim people must be terrorists that hail from the Middle East. Therefore, most of the biased views that come from the news can be attributed to the viewer's self-centered ideology that they have to be right because the news intention is only to give viewers what they want to hear. In essence, the daily news that is shown is always biased because different media outlets want to attract and give specific viewers what they want.   News stations have created restricted boundaries so that people don't searching for information outside of them.One must first ask what are those restricted boundaries?These restricted boundaries are the information that is not shown to the public. National governments hold many secrets and if they were to be exposed by the news to the citizens many of them would feel betrayed. If people could not trust their government they would most likely rebel so in order to keep their trust the government works behind the scenes controlling what is shown on the news. Many governments do this by regulating the media through the use of money by either fining the news companies or allowing them to be tax exempt. Therefore the news can be used to keep people under control and manipulate them. For example, the media coverage on the 9/11 terrorist attacks was used to manipulate American citizens to go to war with Iraq even though Iraq had nothing do with it. President Bush's administration manipulated â€Å"evidence† on the news so that he could get Americans citizens to agree with him to invade Iraq (Hutchinson). Everyone in America at that time was so focused on revenge that no one dared question the information that was provided on the news. At that time it was a restricted boundary to question whether the war in Iraq was just; everyone just assumed it was justifiable after what had happened. It was not until many years later that Americans went outside the restricted boundary to uncover the truth about why they had invaded Iraq. The news was and continues to be manipulated so that people never search for information outside of restricted boundaries because what they might find may not be what they were shown. The news original intention was to inform the public and provide accurate information. It has changed drastically through the use of news sensationalism. Negative images are now shown so constantly in a continual loop that humans have become attracted to them, which in turn, has helped people cope with their current living situations. â€Å"Buzz† words have also gone on the rise because they have enticed more viewers, which have helped news stations instill fear into people and make more profit. Information on the news has now become biased in order to cater to certain types of people because viewers now only want to reinforce that they are right and justified in their opinions. Restricted boundaries have also been created by the news so that viewers do not go searching for information outside of them because many people may find out that they have been manipulated in some way by the news that was presented to them. To sum it up, the daily news that is presented now is not what it used to be; it is now a tool used by media outlets to distort the truth.